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Welcome to my website!

I am Ghina El Haffar,  a passionate researcher in sustainable consumption behaviors. I have been studying and working in this field for over eight years now. Currently, I am a postdoctoral researcher at McGill Center for the Convergence of Health and Economics, and I study behavioral patterns and behavioral change interventions in the ecological transitions for individuals, societies, and economies.

A little bit about my work

My work focuses on the decision-making process, consumption choices, and market dynamics in sustainable contexts and for eco-friendly alternatives.

Behavioral science is my obsession and I am blessed to apply this science in my work.

In my research, I explore the behavioral aspects of eco-friendly consumption. For instance, I investigate behavioral biases that prevent people from reaching their green selves. Moreover, I investigate behavioral change techniques to accelerate the sustainable transition in consumer societies. I also experiment with behavioral facilitators and psychological interventions that can boost motivation and help accomplish more in the environmental sphere of everyday choices.

As a person, I believe that people are able to change, that our collective effort can make a difference, and that saving the planet through small changes in our everyday lives is possible.

This Website

Through this website, I want to share my knowledge and my passion with the whole world. As a researcher in sustainable consumption behaviors, my goal is to make the behavioral aspect of sustainable choices reachable, accessible and practical for people who care. As a marketer, this goal is an obligation that I need to do as part of giving back to my community.

My Career

You can find out more about me in the Academic section of this website, where I share my recent work, publications, and collaborations. I also share other work experiences such as my professional and teaching experience.

Eco-friendly CHOICES

You can find out more about my effort to diffuse this knowledge in the Eco-friendly Choices section of this website. This section is the fruit of several years of hard work, research, and effort to simplify and share my knowledge with scientific and non-scientific audiences.

Feel free to shoot me an email at : ecofriendlychoices@ghinaelhaffar.com